Project Overview

The vision for Mission Salon is to provide a place where passion and purpose is infused into every detail of the experience.

Eric&Todd worked with Mission Salon to create a simple and modern visual identity. The mark is intended to create a balance between two of the main characteristics of hair—volume and lines. The hand-drawn m’s evoke the natural wavy lines and arbitrary movements of hair and provide a stark contrast to the weight and geometry in this custom sans-serif wordmark.