Project Overview

Corso Ventures partnered with Eric&Todd to refresh Michael’s Goody Boy Diner, established in the Short North in 1947. In March 2019, the diner reopened with its renovated mid-century modern architecture, iconic neon sign, and newly shortened name, Goody Boy.

Just as the building itself is “returning to yesteryear” in a modernized fashion, we rebranded using classic-with-a-twist custom wordmarks and illustrations. The new brand tells the story of a revitalized Short North classic that is a welcome addition to Corso’s repertoire of crowd-favorite restaurants.


  • Branding
  • Illustration
  • Web Design
  • Signage


Goody Boy Stacked Logo
Goody Boy Sign Logo
Tagline Blue
Yellow Logo
Goody Boy Menu
Goody Boy Coasters
Sandwich Wrap
Goody Boy Matchstick
Goodest Boy Pattern
Golden Ale Can
Strawberry Goody Bag
Tropical Goody Bag
T-Shirt Front
T-Shirt Back
White T-Shirt
Neon Sign
Goody Boy Patio