Project Overview

Corso Ventures partnered with Eric&Todd to refresh Michael’s Goody Boy Diner, established in the Short North in 1947. In March 2019, the diner reopened with its renovated mid-century modern architecture, iconic neon sign, and newly shortened name, Goody Boy.

Just as the building itself is “returning to yesteryear” in a modernized fashion, we rebranded using classic-with-a-twist custom wordmarks and illustrations. The new brand tells the story of a revitalized Short North classic that is a welcome addition to Corso’s repertoire of crowd-favorite restaurants.