Project Overview

After acquiring FOX and all of its media outlets this past summer, Disney needed to rethink the way its Ad Sales team connects its impressive house of brands to the rest of the world — offering companies like Coca-Cola and Facebook limitless possibilities and solutions rooted in imagination and innovation.

Eric&Todd worked with the internal team to update and simplify the visual identity resulting in a colorful, scalable system that ensures consistency regardless of medium (print, digital, video) or user (ESPN, FX or ABC).

To announce the launch of the new visual identity and newly acquired brands, E&T developed an accompanying campaign for AdWeek and Social Media.


  • Branding
  • Strategy
  • Social Media
  • Animation