Project Overview

Established in Minneapolis, Chainbreaker is a weekend-long cycling event that raises money for innovative cancer research at the University of Minnesota.

Eric&Todd worked with the Chainbreaker team on every element of their 2018 campaign, including a refined logo and wordmark, a new website, a consistent illustration system and much more.


  • Branding
  • Illustration
  • Web Design
  • Event Signage
  • Print + Packaging


Chainbreaker Starting Truss
Chainbreaker Poster Orange
Chainbreaker Stage
Chainbreaker Blue Poster
Chainbreaker Riders
Chainbreaker Brochure Interior
Chainbreaker Podium
Chainbreaker Brochure Cover
Chainbreaker Photo Booth
Chainbreaker Rider
Chainbreaker Jersey