Project Overview

Eric&Todd worked with AReal, a real estate investment company, to create an entirely new brand identity.

The custom letterforms used in the brand are based on galvanized beams used in construction. The vertical line patterns serve as abstracted forms of skyscrapers to pay homage to the large-scale commercial and residential buildings in which AReal invests.


  • Branding
  • Strategy
Areal Wordmark Stacked
Areal Icon
Areal Umbrella
Areal Tote