Zappos Illustrations

Eric&Todd collaborated with the Zappos marketing team to create a series of illustrations for a range of initiatives. The first set of illustrations are for the Zappos “Goods for Good” collection of environmentally friendly products. The second is a large-scale mural celebrating their 20th anniversary. 

The illustration style is bright and positive to keep in line with the Zappos brand values and can be rearranged to allow for different displays.

Goody Boy

Corso Ventures partnered with Eric&Todd to refresh Michael’s Goody Boy Diner, established in the Short North in 1947. In March 2019, the diner reopened with its renovated mid-century modern architecture, iconic neon sign, and newly shortened name, Goody Boy. 

Just as the building itself is “returning to yesteryear” in a modernized fashion, we rebranded using classic-with-a-twist custom wordmarks and illustrations. The new brand tells the story of a revitalized Short North classic that is a welcome addition to Corso’s repertoire of crowd-favorite restaurants. 

Lucky Pickle Dumpling Co.

Lucky Pickle Dumpling Co.’s offerings are inspired by Jacob’s wanderings in Hong Kong and collaboration with Pickle Hospitality Exec. Chef, Glenroy Brown. Located in Manhattan’s Upper West Side, the 15 seat shop embraces the ethos of global food, served fast. 

Eric&Todd worked closely with the Pickle Hospitality team to develop a visual identity for their latest venture. Inspired by 80’s-90’s era restaurant critter and with a heavy does of nostalgia, a cast of characters was created to expand the visual language and represent the restaurant’s offering and playful attitude.