Disney Advertising Sales

After acquiring FOX and all of its media outlets this past summer, Disney needed to rethink the way its Ad Sales team connects its impressive house of brands to the rest of the world — offering companies like Coca-Cola and Facebook limitless possibilities and solutions rooted in imagination and innovation. 

Eric&Todd worked with the internal team to update and simplify the visual identity resulting in a colorful, scalable system that ensures consistency regardless of medium (print, digital, video) or user (ESPN, FX or ABC).

To announce the launch of the new visual identity and newly acquired brands, E&T developed an accompanying campaign for AdWeek and Social Media.

Chainbreaker

Established in Minneapolis, Chainbreaker is a weekend-long cycling event that raises money for innovative cancer research at the University of Minnesota.

Eric&Todd worked with the Chainbreaker team on every element of their 2018 campaign, including a refined logo and wordmark, a new website, a consistent illustration system and much more.

AReal Partners

Eric&Todd worked with AReal, a real estate investment company, to create an entirely new brand identity. 

The custom letterforms used in the brand are based on galvanized beams used in construction. The vertical line patterns serve as abstracted forms of skyscrapers to pay homage to the large-scale commercial and residential buildings in which AReal invests.

Goody Boy

Corso Ventures partnered with Eric&Todd to refresh Michael’s Goody Boy Diner, established in the Short North in 1947. In March 2019, the diner reopened with its renovated mid-century modern architecture, iconic neon sign, and newly shortened name, Goody Boy. 

Just as the building itself is “returning to yesteryear” in a modernized fashion, we rebranded using classic-with-a-twist custom wordmarks and illustrations. The new brand tells the story of a revitalized Short North classic that is a welcome addition to Corso’s repertoire of crowd-favorite restaurants. 

Kalamaki

The goal of Kalamaki is to share Greek culture and heritage in an accessible, eclectic and honest way by meticulously crafting a melting pot of Mediterranean-inspired cuisine with a dash of Brooklyn attitude.

In Greek, Kalamaki refers to a small reed used for skewering grilled meats.

Eric&Todd worked with the Kalamaki team on the identity for their new restaurant located at the North 3rd St. Market in Williamsburg. Inspired by ancient folklore and symbolism, the identity system avoids classic Greek restaurant clichés.

Mission Salon

The vision for Mission Salon is to provide a place where passion and purpose is infused into every detail of the experience. 

Eric&Todd worked with Mission Salon to create a simple and modern visual identity. The mark is intended to create a balance between two of the main characteristics of hair—volume and lines. The hand-drawn m’s evoke the natural wavy lines and arbitrary movements of hair and provide a stark contrast to the weight and geometry in this custom sans-serif wordmark.

Lucky Pickle Dumpling Co.

Lucky Pickle Dumpling Co.’s offerings are inspired by Jacob’s wanderings in Hong Kong and collaboration with Pickle Hospitality Exec. Chef, Glenroy Brown. Located in Manhattan’s Upper West Side, the 15 seat shop embraces the ethos of global food, served fast. 

Eric&Todd worked closely with the Pickle Hospitality team to develop a visual identity for their latest venture. Inspired by 80’s-90’s era restaurant critter and with a heavy does of nostalgia, a cast of characters was created to expand the visual language and represent the restaurant’s offering and playful attitude.